Augmented Reality, also known as AR, is a type of virtual reality that aims to enhance world's environment with digital information. An augmented reality system generates a composite view that blends the real scene viewed by the user with a virtual scene generated by the computer. As a result, the scene is augmented with additional information. AR technologies can help any brand in increasing engagement and interaction while providing an immersive user experience.
We believe that through AR technologies the perception of printed media can be altered to the best. The usual printed media suffer from various limitation including the following:
- Lack of interactivity.
- “Passive” enjoyment.
Stay Tuned for more updates to know how Zeedia developed a new way to overcome the limitations of the printed media.