Hive - Serviceplan Agreement

Rami serviceplane

Hive signs Cooperation Agreement with Serviceplan Middle East, expands operations in the Middle East


Cairo, 15 January 2016 – Hive Advertising LLC. Egypt recently announced further expansions from Egypt  into the Middle East  with the signing of a strategic cooperation agreement with Serviceplan Middle East. 

Hive, which was established in Cairo, Egypt in 2010, has been providing digital marketing, digital production, and advertising services to brands such as BMW, Toyota ALJ, Lexus, Johnson & Johnson, Pepsico, MARS, Danone, Huawei, Mrs. Fields, TCPY, and JB, among others. It has proudly acquired a good reputation in the region, with 80% of its revenue coming from the MENA and GCC markets.


Serviceplan Middle East, on the other hand, is the Dubai-based MENA hub of the Serviceplan Group. The Serviceplan Group is the largest and most diversified owner-managed and partner-managed agency group in Europe with offices in Munich, Hamburg, Berlin, Milan, Vienna, Zurich, and Brussels. Globally, it is represented by Serviceplan International with offices in Moscow, Delhi, Beijing, and Seoul. In Dubai, Serviceplan Middle East is a full-service agency specializing in online & offline creation, dialogue marketing, social marketing, performance marketing, and strategic consultancy. To date, it has successfully integrated the following international clients in the Arab market: BMW, MINI, Huawei, Rolls Royce, Danone Nutricia, and Damac to name a few, including strong regional brands in the hotel, insurance, and consumer industries.


The cooperation between the two companies will combine Serviceplan's global strength in 'Building Best Brands," with Hive's proven innovative and creative solutions to serve the marketing and communications needs of a collaborative pool of current and prospective clients.

Rami Hmadeh, Managing Partner of Serviceplan Middle East, in commenting on the agreement, said: " The advertising market is always presenting new challenges. For us, this cooperation agreement will help extend our online and offline services to markets covered by Hive Advertising, while allowing them to extend their digital expertise to our own roster of clients." 

Sameh Al Tawil, Hive chief Executive, for his part, said: “I am proud to have a formalized working relationship with Serviceplan ME, having already won and delivered outstanding work together.

I know that there is an excellent professional and cultural fit between the two agencies, and I am confident that this agreement will lead to a fruitful outcome for our respective clients.”



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