The pride of the land is a Full CGI video produced by Hive Advertising Agency Egypt in co-operation with Omnia. The video presents a YT campaign for the new Land Cruiser 2016. The main idea of the video hovers around LC ability to defeat the natural catastrophes such as: violent earth quakes and tumbling tornadoes. It highlights the major benefit of the car in which the driver has the upper hand on the natural world. We added VFX to more than 16 shots, creating complex 3D simulations and elaborate setextensions with intense support by our Concept & Design Department. In addition to Hesham EL-Shazly voice over which perfectly fits the wildness of the brand.