Our Subsidiary Zeedia, has find a new way to update the world of magazines using AR technologies.
It is known that Augmented reality is an emerging technology that aims to reinforce user’s perception of a real environment. This is achieved by imposing computer-generated sensory such as: Sound, video, graphics or GPS data. In other words, AR allows users to access information directly with the interaction of digital elements as if they actually belong to the real scene. The technology contribute to the enhancement of the way information is delivered and received in the context of printed media.
As combining printed media with AR technologies can unlock the limitations associated with printed media to be countless possibilities. With AR, printed media content can have the following features:
- Circularity of communication.
- Dynamic Contents.
- High degree of interactivity.
- “Active” enjoyment.
Many people in MENA have not seen AR accompanied with printed media. Here comes Zeedia’s role with our recent collaboration with Destination Jeddah and Destination Riyadh magazines, we have agreed to develop an application entitled Destination KSA. The application main purpose is to position Destination magazines as the first AR enabled magazines in MENA. Destination KSA enables users to display digital content on the usual printed papers they read. Therefore, users cannot only read an article with a certain picture but also they can see a video, listen to a sound or view a gallery.
All you have to do in order to take part of this impressive experience is to download the application; by using the QR code, the download links on the website or by searching for the application on smartphone stores. Then install and open the application, and point the camera to the page with the AR+ icon and experience the magic.
Get the application on app store
Now on Apple store