Knowledge Economic City (KEC) was launched by King Abdullah bin AbdulAziz in June 2006. Knowledge Economic City is a project to position Saudi Arabia and Saudi Arabian entrepreneurs as leaders in knowledge based industries and aims to attract and develop talent from around the world. We developed a concept for KEC to reflect their thoughts and vision. Since they are concerned with knowledge, we employed the idea of a man looking at the sky trying in an attempt to acquire knowledge from it. We used this idea specifically to intensify the idea of knowledge that will bear fruits on economy and on the society as a whole. By doing this we magnified the role KEC will play in the future.