We’ve been tasked by (DMSCO) KSA to create an awareness campaign to support it by catchy ATL / BTL advertisements for Kelo-cote ® scar products in order to build a word of mouth around the brand and also develop an emotional link between the brand and the users.
At hive, every concept we make is attached to a story. So Kelo-cote scar products’ story unfolds in the following lines. Scars can often be the sole reminder of a bad time in the life of a person’s skin. People always wonder, how can they remove them, or at least lessen, their scars. Our facial scars especially can be a daily reminder of a time we are very glad to see off, but thankfully there are treatments available to help you achieve the skin you deserve.
We issued this sentence to motivate people to try Kelo-cote
Call to action: Try Kelo-cote ® scar products and find out how you can say good-bye to these old scars for good.
Here is the slogan we launched for the campaign
Slogan: Remove your bad memories.