We were hired at Hive by Lamar, upon our previous experience and bright reputation in the VR field, to create a fully immersive VR interactive experience with a 360 environment. Lamar VR 360 is the perfect way to let the brand get closer to its customers. It enables customers watch Lamar’s farm and factory in an interactive way. By only wearing the VR gear, user moves to the farm, wandering around the nature, watching Lamar cows and buffaloes. They can also move to the factory and watch the process of extracting the milk, purifying the milk and packing it.