Pro Helvetia Cairo is the first of Pro Helvetia representations abroad, set up at 1988. Pro Helvetia Cairo is set up to cover countries in the Arab region in addition to Egypt. Fostering cultural interaction between these countries and Switzerland is one of Pro Helvetia’s priorities.
In 2015, Pro Helvetia Cairo modified its profile to adopt a different approach with audiences in Egypt. This approach consists of three main pillars, the first focuses on developing artistic productions. The second is raising discussions about contemporary art and culture through panel discussions and online projects. In addition, the third is long-term cooperation projects for Swiss and Egyptian artists in the fields of theatre, music and visual arts.
Since we worked with them on the first version of Territory crossings, they have trusted us to design, build and develop their second edition of Territory Crossings, which is called “Territory Crossings Theatre edition”. The website acts as an umbrella that gathers the works of Writers, Theatre authors, and also display some contemporary Swiss and Egyptian plays. All these materials are presented in an interactive eye catchy web design. We also considered the huge amount of internet users who are always using their smartphones to surf the internet, thus we created the website responsively to work perfectly on various devices.