Did it ever cross your mind how can different companies sell the same product but still convince people to purchase their own product rather than the competitor’s product?

The answer is: the power of branding.

 

WHAT IS BRANDING?

A single product can have many manufacturers in one market, but a brand will always be unique. Branding is the image that comes to the public’s mind whenever your brand name pops up. It is the process of giving a strong identity to a specific product, company, or even an organization, by carving and shaping a brand in consumers’ minds. People could easily identify and experience certain brands over other brands, through good branding.

In other words, branding is your vision translated into a memorable brand name, a slogan, and a design that your customers can interact with and remember. It is therefore not just the physical features that create a brand but also the feelings that consumers develop towards the company or its products. Your brand can reflect comfort, happiness and many other positive impressions that your customers feel automatically whenever they see your brand’s logo.

These impressions not only come from your brand logo. It starts from the language you use in communicating your latest billboards or TV ads, or even on your social media pages. To the color palette and the material used in your packaging. Your brand name needs to be extended far beyond just a label, it has to live everywhere!

As for the result? Your brand will be the first that comes in mind out of a long lineup of options.

Who doesn’t want that? I think no one. Let us dive into how branding would develop your business and make it stand out. Here are five answers:

 

  1. CREATING IDENTITY

One of the major effects of branding is brand recognition. It helps your business get recognized and become memorable for the consumers. Branding gives your business an identity beyond just the product: giving your consumers something to relate to and connect with. It is the way you deliver your brand values, the personality of your business and the promise to your customers. It makes them feel that your product is part of their daily routine. Imagine yourself drinking a cup of milk, what can fit better than an Oreo cookie, not just a regular cookie; you are most likely to crave Oreos specifically. It becomes a habit that you enjoy; you become attached to a certain product.

 

  1. BUILDING TRUST

Branding makes your customer know you better. Having a proper branding strategy gives the impression of being industry experts and makes the public tend towards trusting your company and your products more. People are more likely to do business with a company that has a polished and professional portrayal. Think about it, how could you purchase or try a product that you have never seen it on a billboard or in a TV ad.

In fact, consumers nowadays are surrounded by hundreds of brands competing in the same space to choose from; therefore, their decision is no longer based on the price. They need a reason to choose your brand over many others. Believe it or not, it is the trust that drives the consumers to choose your brand!

 

  1. MAINTAINING LOYALTY

As said by Howard Schultz “Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” Moreover, in order to deliver your messages and values clearly, good branding is needed. Good branding is more likely to result in loyal customers. Loyal customers are like human advertising; they support your brand in good and bad times. They can spread positive messages to people they know and introduce your product to new customers.

Branding not only creates loyal customers, but it also maintains loyal employees. Big brands give their employees something to believe in and feel proud of. It helps them understand the purpose of the organization they work for. Therefore, they would feel a sense of belonging to the company.

 

  1. CONQUERING EMOTIONS

It is no doubt true that we are emotional creatures, we are more likely to become fond of ideas, stories and concepts that evokes our emotions. Therefore, emotions win over logic when it comes to developing brand loyalty. We tend to favor a certain brand over the other because we can relate to a certain brand’s message or story more than the other. In other words, it is emotions and not logic that drives the purchase decisions of most buyers.

Through good branding, your business becomes easily on top of your customers’ minds.  Accordingly, many digital agencies in Egypt use branding strategies to build an indelible emotional connection with viewers whenever they stumble across a certain product; playing on their subconscious mind and building an emotional bridge between the story and the brand.

 

  1. MAKING REVENUE

If you are the owner of a business, then your goal is definitely to make money. Therefore, good branding is your path to making revenue. Branding is one of the unique marketing strategies that any company uses to boost their sales. The greater a company’s devotion to build a good branding strategy and brand value, the better the financial return from its efforts. As well as, a well-positioned brand guarantees successful future expansions.

 

CONCLUSION

To put it briefly, a brand is your promise to the customer. What exactly they should expect from your products or services. It is a reflection of your business image and how you wish to be perceived. Therefore, when you think about your brand, you need to think about the whole customer experience: starting from your logo, your website, your social media experiences, including the way your staff deals with the customers.

Branding and advertising both should go hand in hand. Therefore, whether your business is big or small, hiring a branding agency is complementary to the advertising process, it could be considered as the corner stone of advertising. Since a strong and outstanding brand, make it easy to create a cohesive and appealing advertising strategy that impress the public and become unforgettable.

Tailor your own brand and make it stand out by contacting our Hivers through the below link.

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Sources:

https://www.brandingmag.com/2015/10/14/what-is-branding-and-why-is-it-important-for-your-business/

https://strategynewmedia.com/why-is-branding-important/

https://www.deluxe.com/sbrc/branding/six-reasons-why-strong-brand-important-small-business

https://blog.wurkhouse.com/why-is-branding-important

https://blog.hubspot.com/agency/develop-brand-identity