Nowadays augmented and virtual realities have become on everyone’s lips, especially in the advertising and marketing fields. Both technologies can be used to better our lives. However, their benefits are not always clear to everyone, and the predictions for what implementations of AR and VR will look like in the future. Therefore the below shows the most important eight predictions for the future of the AR and VR technologies in both the marketing and advertising fields.
CREATING INTERACTIVE EXPERIENCES
It is no doubt that both VR and AR are the most innovative forms of storytelling for brands and companies. Both technologies create interactive experiences around branded content. Since traditional forms of advertising and marketing have been less engaging and appealing to the users, and in fact they became out dated. Therefore, users became more interested in innovative experiences rather than traditional ones. Eventually, these technologies will keep developing especially to serve the fields of advertising and marketing.
With the development of AR technology, advertising will no longer exist in specific channels; however, it will become more integrated into our daily lives. Advertising and marketing will use more real-time data based on user preferences and desires to affect marketing messages, timing and placement. AR and VR would eventually lead to a more fluid human experience that users could relate to.
FACILITATING NEW EXPERIENCES
Simply put, the traditional model of advertising and marketing is based on the idea of a marketer speaking to the audience through a specific ad or a post. However, with AR and VR customers experience a completely different model. They get the chance to become part of the experience, to interact with a brand in multiple ways for the first time.
DRAWING THE CONNCETION
AR has already become an essential tool used in marketing, since it draws the connection between the print and digital advertising. Marketers can easily elevate the real-world messages with digital interactions increasing the engagement time and message, effectively bringing their digital reality to the real world. On the other hand, virtual reality allows marketers to bring audiences into a controlled environment, where they bring the real world into a digital reality. Consequently, creating a comprehensive tool for advertising combining both the print and digital mediums.
INVESTING IN TECHNOLOGY
The VR technology is an immersive experience that creates an illusory environment surrounding the user making him/her part of the scene through putting on the VR headset. AR on the other hand, enables the users to control the environment around them. Accordingly, marketers will need to invest in both realities to ensure the client’s brand remains innovative, creating independent experiences or by collaborating with existing ones where the brand is a focal point.
ATTRACTING AND CONVERTING CLIENTS
Nowadays, when it comes to ideas that attract, convert or retain clients, experiential marketing is definitely the answer. Both virtual and augmented realities will assist many verticals in displaying everything that comes in the client’s mind. Think about it, what else could be more attractive to the audience rather than the most innovative technologies in this era? They resemble the visualization and experience that add value to both the sales and marketing process.
INTEGRATING INTO EXISTING TECHNOLOGY
AR has a great potential to be integrated into every new consumer’s smartphone. This enables brands to allow consumers to engage with their products in a way that was never there before. Moreover, it allows new customers to shop and choose their desired products from the comfort of their own home rather than heading to the store. Additionally, VR has shown a great potential in the gaming and entertainment spaces. Accordingly, these technologies will continue to be a successful and useful marketing tool in the future.
EXPLORING NEW PRODUCTS
Since VR and AR allow consumers to have more immersive experiences when exploring new products or services. Building on the fact that we are living in a world where customers depend on reviews and photos before taking any decision, Virtual Reality and Augmented Reality could allow consumers to get a 360-degree view of a product before actually purchasing it. This could benefit the e-commerce space and allow for more experiential marketing.
From the above it is clear that in the future the AR will continue to expand including everything from the silly face filters to training programs for NASA to test and model various technologies and training simulations. Moreover, since AR deals with the real world, therefore it will be integrated in our daily lives more and more in the coming years. As for the Virtual Reality, in the future it will be an at-home treat since it requires equipment such as headsets. On the other hand, Augmented Reality is more of a social, everyday experience that does not distract you from smartphone alerts, walking down the street or playing with your kids. Eventually both technologies will take over our lives and would make our everyday tasks easier.
In order to know how to use these technologies in your upcoming marketing plan, make sure to contact our Hivers through the below link.