Dubai, UAE – Hive Innovative Group proudly announces its remarkable achievement at the Transform Awards MEA 2024, where the agency secured two bronze trophies in highly competitive categories. This year’s accolades recognize the outstanding work Hive has done for LikeCard, bringing home awards in the ‘Best Creative Strategy (Consumer)‘ and ‘Best Rebrand of a Digital Property‘ categories.
Best Creative Strategy (Consumer): ‘Play More, Pay Less’ Campaign
Hive’s Play More, Pay Less campaign for LikeCard was a masterclass in consumer engagement and brand loyalty enhancement. This campaign was designed to attract both hardcore and casual gamers, offering value-packed gaming deals that couldn’t be ignored.
By utilizing creative advertising content, staging promotional events, and forging strategic partnerships, Hive successfully amplified LikeCard’s market presence and user engagement. The Play More, Pay Less campaign not only boosted LikeCard’s brand image but also solidified its standing in a competitive market.
Best Rebrand of a Digital Property: 60×60 Campaign
Hive’s 60×60 Campaign, also known as the Monster of Cards, was an innovative blend of humor, suspense, and surprise. The campaign centered around a mythical Card Monster, which appeared in everyday scenarios to humorously and dramatically highlight the missed opportunities of not engaging with LikeCard’s Sixty offers in Sixty days promotion.
The Card Monster served as a comical harbinger of consequence, turning skeptical characters into amusing metaphors like watermelons, thumb-sucking babies, or helium balloons. This transformation not only symbolized the missed opportunities but also created memorable, share-worthy moments that resonated with the audience. Each ad concluded with a call-to-action, urging viewers to download the LikeCard app and embrace the campaign’s motto, Play more, Pay less.
The Monster of Cards campaign effectively portrayed LikeCard as a treasure trove of exciting deals, too good to be missed. This creative storytelling approach ensured the campaign was engaging, memorable, and effective in driving viewer curiosity and brand engagement.
Hive Innovative Group’s Philosophy
These awards underscore we at Hive Innovative Group’s commitment to blending captivating storytelling with creative ingenuity to produce marketing magic. The agency’s work with LikeCard is a testament to its ability to deliver campaigns that are not only imaginative but also strategically impactful.
Managing Director of Hive Innovative Group, Sameh AlTawil expressed his gratitude, saying, Winning these awards is a fantastic recognition of the hard work and creativity our team puts into every project. We are thrilled to see our efforts for LikeCard acknowledged on such a prestigious platform.
With these accolades, Hive Innovative Group continues to set a high standard in the marketing industry, demonstrating that innovative thinking and creative execution are the keys to successful brand engagement and market presence.
