The new BMW i8 is here, and BMW wanted to spread the word in Gulf and specially Dubai, to reveal the car and educate people about the new hybrid motor in an innovative way.
We came up with idea of revealing the car on a microsite competition. So everybody in Gulf can enter the new microsite for the challenge, upon entering the website; questions about the hybrid motors will pop up, and every time the user answers a question, a part of the car will be revealed. And so on until the challenge is finished, and the entire car is revealed. AME Award 2016
SERVICES
Creative Concept, Art Direction, 3D Modeling, 3D Animation, Web Design and Web Development
CLIENT
BMW i8
Destination
Dubai, UAE
YEAR
2016
Behind the scenes
This experience has been one of a kind for us. Starting with ideation, all the way to the 3D modeling of the car, after which comes animation, then including checkpoints in the video that stop and play according to the user’s answers, and last but not least, the web development and design of the microsite itself.
The outcome
The challenge has gone wild especially in Dubai and the interactions were enormous, fulfilling both the educational and revealing objectives.
