BMW Original Parts Campaign

  • SERVICES
  • Creative Concept, Art Direction and 3D Modeling
  • CLIENT
  • BMW Middle East
  • Destination
  • Dubai
  • YEAR
  • 2017
  • BMW ORIGINAL PARTS
  • Our light-hearted campaign for BMW Original Parts countered the common consumer belief that since counterfeit products look the same they must perform the same.
  • In this warning campaign we communicate that "Small Change makes Big Difference"
  • Client
  • BMW Middle East
  • Agency
  • Serviceplan ME
  • Design / Production
  • Hive Innovative Group & Voxels
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