It was the anniversary of DGHO (The German Society for Hematology and Medical Oncology), and Amgen wanted to create a buzz with an eye-grabbing activation to promote Kyprolis and Biosimilars.
It was time to create something not only innovative, but also visually artistic and attractive to seize responsiveness by the first look, so we created a game that allows people passing by who are interested through an interactive hologram surface to form a helix shape, they were able to zoom in and out, and rotate the shape using the gesture control technology.
Comprix award 2017, GWA health award 2017
  • Creative Concept, Art Direction, 3D Modeling, 3D Animation and Holo-screen Development.
  • Amgen
  • Destination
  • Germany
  • YEAR
  • 2017
Hive AMGEN - Hive Innovative Group - Advertising Agency
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  • Analyzing Amgen
  • This activation was executed through an innovative mix of technologies to grab people’s attention to interact.The Hologram technology and Gesture Control combined together with Real-time game engine in order to create the game.
  • Amgen in action!
  • Visitors of the event were naturally attracted to the Holographic visualization creating a huge buzz and massive interaction with the booth, and meeting our objectives successfully. Last but not least, this activation won “Comprix Creative Health care communication award” for the year 2017.
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Hive Amgen Galary
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Get into the project and watch some snaps
  • Brand
  • Amgen Germany
  • Client
  • Peix Berlin
  • CG
  • Voxels
  • Art director
  • Yasser Khaleel
  • Hive Innovative Group & Outloud
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