This time the idea was beyond creativity. We created an interactive banner on the website and a mobile application to be downloaded. When the user moves the mobile phone towards the banner it triggers it via augmented reality and the application turns into a remote that controls the 3D model car inside the banner featuring all the abilities and new options.
- SERVICES
- Creative Concept, Art Direction, 3D Modeling, 3D Animation, Web Design and Web Development
- CLIENT
- BMW 7 series
- Destination
- Dubai, UAE.
- YEAR
- 2016
- Secrets of advertisement
- Combining creativity with technology is our profession, so we developed a mobile application, an interactive banner and connected them together through augmented reality technology. Besides, we created the 3D model of the car with its animation.
- What advertisement can do
- Not just creating a buzz, but also the educational role was well-played; achieving the objective of the campaign and fulfilling customer satisfaction.
Get into the project and watch some snaps
- Brand
- BMW ME
- Client
- Serviceplan ME
- Production
- Voxels
- creative / Dvelopment
- Hive Innovative Group