BMW 7 series

BMW 7 series is the new luxurious piece of BMW, featuring the ability to control its movement using a remote control, and that needs a big buzz for announcement!
This time the idea was beyond creativity. We created an interactive banner on the website and a mobile application to be downloaded. When the user moves the mobile phone towards the banner it triggers it via augmented reality and the application turns into a remote that controls the 3D model car inside the banner featuring all the abilities and new options.
  • SERVICES
  • Creative Concept, Art Direction, 3D Modeling, 3D Animation, Web Design and Web Development
  • CLIENT
  • BMW 7 series
  • Destination
  • Dubai, UAE.
  • YEAR
  • 2016
Hive BMW - Hive Innovative Group - Advertising Agency
web apps development 2 - Hive Innovative Group - Digital Marketing and Advertising Agency
  • Secrets of advertisement
  • Combining creativity with technology is our profession, so we developed a mobile application, an interactive banner and connected them together through augmented reality technology. Besides, we created the 3D model of the car with its animation.
  • What advertisement can do
  • Not just creating a buzz, but also the educational role was well-played; achieving the objective of the campaign and fulfilling customer satisfaction.
web app development - Hive Innovative Group - Digital Marketing and Advertising Agency
web & Mob apps development - Hive Innovative Group - Digital Marketing and Advertising Agency
pair your idea 2 - Hive Innovative Group - Digital Marketing and Advertising Agency
pair your idea - Hive Innovative Group - Digital Marketing and Advertising Agency
Get into the project and watch some snaps
  • Brand
  • BMW ME
  • Client
  • Serviceplan ME
  • Production
  • Voxels
  • creative / Dvelopment
  • Hive Innovative Group
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