Based on the great success of L’OREAL’s global campaign featuring Julia Roberts, L’Oreal needed to boost the beauty concept in Dubai with an on-ground activation that engages people, and promotes their new “La vie est belle” perfume.
Together with Outload Media Dubai & UM ME took the challenge. We, as Hive Advertising, took the concept of happiness to a new augmented level. Where every woman can see herself in a mirror or a screen in an augmented garden, spreading the magical augmented sparkles from ``La vie est belle`` perfume and take pictures and videos of her experience, in addition to receiving a photo along with their videos in the process.This activation took place at Dubai Mall, UAE.
  • Creative Concept, Art Direction, 3D Modeling, 3D Animation, Unity Development
  • L’Oréal
  • Destination
  • Dubai, UAE.
  • YEAR
  • 2016
Hive L'OREAL - Hive Innovative Group - Advertising Agency
Hive L'oreal Galary - Hive Innovative Group
  • From beauty to innovation
  • The augmented reality (AR) experience was lived through a 4k big screen & a Kinect motion sensor; where participants were able to interact with an immersive augmented garden using these combined technologies together.
  • The long lasting impression
  • Hundreds of girls received videos and images’ emails and quickly a buzz was made on social media, achieving the campaign’s target perfectly.
Hive L'oreal Galary - Hive Innovative Group
Hive L'oreal Galary - Hive Innovative Group
Hive L'oreal Galary - Hive Innovative Group
Get into the project and watch some snaps
  • Brand
  • L'Oreal ME
  • Agency
  • CG
  • Voxels
  • creative Dvelopment
  • Hive Innovative Group & Outloud
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