Together with Outload Media Dubai & UM ME took the challenge. We, as Hive Advertising, took the concept of happiness to a new augmented level. Where every woman can see herself in a mirror or a screen in an augmented garden, spreading the magical augmented sparkles from ``La vie est belle`` perfume and take pictures and videos of her experience, in addition to receiving a photo along with their videos in the process.This activation took place at Dubai Mall, UAE.
- SERVICES
- Creative Concept, Art Direction, 3D Modeling, 3D Animation, Unity Development
- CLIENT
- L’Oréal
- Destination
- Dubai, UAE.
- YEAR
- 2016
- From beauty to innovation
- The augmented reality (AR) experience was lived through a 4k big screen & a Kinect motion sensor; where participants were able to interact with an immersive augmented garden using these combined technologies together.
- The long lasting impression
- Hundreds of girls received videos and images’ emails and quickly a buzz was made on social media, achieving the campaign’s target perfectly.
Get into the project and watch some snaps
- Brand
- L'Oreal ME
- Agency
- UM MENA
- CG
- Voxels
- creative Dvelopment
- Hive Innovative Group & Outloud