Porsche

Upon our previous experience and bright reputation in the VR field, we were hired at Hive by Porsche Middle East &North Africa, to create a fully immersive VR interactive experience with a 360 environment as a part and parcel of Porsche's previously created global campaign.
Together with Outload Media Dubai took the challenge. The experience allows users to live in a virtual world of Porsche standing out of other brands in introducing technologies and new car features in a captivating and engaging way rather than the mainstream catalogue way of features showcasing. The usersare able to access hotspots through which he/she can watch videos, access features and technology details and have a 360 appealing view of the car.
  • SERVICES
  • Creative Concept, Art Direction, 3D Modeling, 3D Animation and Unity Development
  • CLIENT
  • Jack Morton ME
  • Destination
  • Dubai, UAE.
  • YEAR
  • 2016
Hive Porsche - Hive Innovative Group - Advertising Agency
campaign 1 - Hive Innovative Group - Digital Marketing and Advertising Agency
  • Learn how
  • Starting by the 3D modeling for the car, creating the environment, and using the 360 technology, combining all these elements to the virtual reality technology to create an impactful experience.
  • Attention brought
  • An experience pushing the boundaries and raising the interest of customers in Porsche Panamera and fulfilling the audience’s curiosity about its new features.
Environment Final_00000 - Hive Innovative Group - Digital Marketing and Advertising Agency
Porsche panamera VR - Hive Innovative Group - Digital Marketing and Advertising Agency
Porsche.RGB_color_00000 - Hive Innovative Group - Digital Marketing and Advertising Agency
Porsche.RGB_color_00001 - Hive Innovative Group - Digital Marketing and Advertising Agency
Porsche.RGB_color_00002 - Hive Innovative Group - Digital Marketing and Advertising Agency
Porsche.RGB_color_00005 - Hive Innovative Group - Digital Marketing and Advertising Agency
Porsche.RGB_color_00007 - Hive Innovative Group - Digital Marketing and Advertising Agency
Porsche.RGB_color_00008 - Hive Innovative Group - Digital Marketing and Advertising Agency
Porsche.RGB_color_00009 - Hive Innovative Group - Digital Marketing and Advertising Agency
Porsche.RGB_color_00010 - Hive Innovative Group - Digital Marketing and Advertising Agency
Get into the project and watch some snaps
  • BRAND
  • Porsche
  • CLIENT
  • Jack Morton ME
  • CG
  • Voxels
  • creative Dvelopment
  • Hive Innovative Group & Outloud
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