- In the launch of the new LEXUS NX, Hive Advertising showrooms had an AR app – an AR app VUFORIA AWARDS Winner 2015 - as the visitors’ guide that presents all the new NX luxurious compact crossover in a striking experience. A marker scan gives the user the opportunity to explore the new LEXUS NX and learn all about its features through a one of a kind innovative technology that makes everywhere a LEXUS NX showroom.
- scanning different markers and through specified car parts markers in the LEXUS NX brochure of its interior and exterior, each part according to the scanned marker is highlighted separately showing all what is needed to be known about that certain part and the rest of the car is shown within the app in x-ray like silhouetted body. The user can also easily interact on so many different levels with the NX car parts; switch the head and tail light on and off, open the hood, door change the car color and a lot more. In addition to the ability to go through a 360 panorama view of the car interiorly and exteriorly wherever you are.
