Drive the LEXUS NX wherever you are! LEXUS NX VR app enables the users to test drive the LEXUS NX in a virtual reality 3D world. All the 3D work is proudly Hive’s without competition.
No usher or sales man is needed when LEXUS NX has got its AR app; your AR guide to all what you need to know about the new LEXUS NX. Vision Award (Developer Choice)
SERVICES
AR APP
DEVELOPED BY
Hive Innovative Group
Destination
KSA
YEAR
2016
The Launch:
In the launch of the new LEXUS NX, Hive Advertising showrooms had an AR app – an AR app VUFORIA AWARDS Winner 2015 - as the visitors’ guide that presents all the new NX luxurious compact crossover in a striking experience. A marker scan gives the user the opportunity to explore the new LEXUS NX and learn all about its features through a one of a kind innovative technology that makes everywhere a LEXUS NX showroom.
Through The AR app :
scanning different markers and through specified car parts markers in the LEXUS NX brochure of its interior and exterior, each part according to the scanned marker is highlighted separately showing all what is needed to be known about that certain part and the rest of the car is shown within the app in x-ray like silhouetted body. The user can also easily interact on so many different levels with the NX car parts; switch the head and tail light on and off, open the hood, door change the car color and a lot more. In addition to the ability to go through a 360 panorama view of the car interiorly and exteriorly wherever you are.
