LikeCard “Play More” TVC & Digital campaign

LikeCard “Play More” Campaign Highlights: 🌟

Intense, cinematic Ramadan campaign unveiling a riveting story with a gaming twist
Exclusive digital presence across all major social media channels
Anticipated reach in the first week: millions of views, about 25% daily app installs increase during the campaign, about 1 million organic views, 98% positive sentiments around the brand!
this campaign is showcasing LikeCard’s commitment to delivering an unparalleled gaming experience within affordable prices as #1 eCards platform in MENA.

Achievements Unlocked: 🏆

Encouraging gamers to download and install the LikeCard app for an unforgettable gaming journey
Promoting cost-effective e-cards and virtual coins for extended playtime and endless enjoyment
Join us as we celebrate HIVE Dubai’s triumph in masterminding LikeCard’s “Play More” Ramadan Campaign 2023—where creativity, strategy, and the thrill of gaming collide to craft an unforgettable experience for gamers across the MENA region. 🎉

The Campaign idea, storytelling, art direction and production has been made in Hive Innovative Group in collaboration with our amazing Teams around the world.

  • Creative, Film Production & Digital Media Planning
  • Client
  • LikeCard
  • Destination
  • UAE
  • YEAR
  • 2023


“Play More” for LikeCard 🎮
Client: LikeCard | CMO: Amr Aboelinin | Strategy: Badr Nour | digital Agency: Hive Innovative Group Dubai | Creative Director / Storyteller: Sameh Eltawil | Production: Wave Production | Starring: Ahmed Abu Elnasr (Nayif), Shahinda Shain (Reem) | Director: Abdulrahman Hamad | Cinematographer: Mohamed Tarek Deraz | Executive Producer: Sherif Elhossiny | Producer: Tamer Elhossiny | Head of Production: Hassan Elebrashy | Director’s Producer: Shahd Harash | Art, Costume & Wardrobe: Art Director: Rana Tarek, Graphic design: Ahmed Abdou, Stylist: Abeer Ansary, Wardrobe: Refaat Abd Haleem | Technical Crew: 1st AD: Talal Abd Alghany, 2nd AD: Habiba elsherbiny, 3rd AD: Yehya farag – rahaf ahmed, Freefly Op: Mohamed Lababidy, Focus Puller: Mohamed Saber, Gaffer: Qeshta, Grip: Hussen Hamdy | Production Team: Shady Alaa, Saad Rady, Omar Khairy, Yousef Tarek, Galal Saber | Action consultant: Ibrahim Hamad Location Manager: Mohamed Feshawy | Line Producer: Ahmed Alsayed | Post-Production: Editor: Kamal Elmalakh, Assistant Editor: Karim, Post Producer: Jazz Film, Colorist: The Post Brothers | Casting: Alien Casting | SFX Makeup: Main: Islam Alex, Zombie: Islam Salama & Fezy, SFX Team: Zeinab Gamal, Hussen Jamika, Mohamed Checko, Adel Ramdan, Fesal Ahmed, Zombie Makeup Team: Wael Abu Rea, Mostafa Arby, Ahmed Fezy, Ahmed Alaa, Amr Kny | Makeup: Mahmoud Morshed, Moustafa Ebrahem | Hair Stylist: Joe Dahab | VFX: Squid VFX – Remon Raafat, Omar Najib, Yousef Mahmoud, Compositing Supervisor: Mohamed Ezat | Music: Shasho | Sound Design: Garage Studio – Hosny Ali | Voice Over: Omar Osama | Behind the Scenes: Mohamed Nashaat Photography: Leap Studios, Shadi Xeiian, George William Special thanks: Abdelellah Hamad

  • Client
  • LikeCard
  • Digital production
  • Hive Innovative Group UAE
  • Creative Director
  • Sameh El Tawil
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