MIRINDA AR

Creating a fun and interactive game, easy to play with a 360o Campaign that connects digital and on ground activities is one of the fastest experiences to build & increase brand loyalty.
In this campaign, we delivered a real-time marketing on-ground activation campaign. We are aiming to make Mirinda an interactive brand and increase the word of mouth using creativity, imagination, and innovation.
  • SERVICES
  • ِAR GAME
  • DEVELOPED BY
  • Hive Innovative Group
  • Destination
  • Egypt
  • YEAR
  • 2018
Hive Client: Mirinda logo - Hive Innovative Group - Digital Agency
Mirinda fun and interactive game - Hive Innovative Group - Advertising Agency
  • IDEA :
  • The audience gets to know all about the interactive game where the player would submit their names and start going around the mall/university searching for a number of cards that would scan and scratch the card within the AR application. The joyful experience that the player will find a collection of correct cards, leading cards, warning & informative cards in a very catchy visuals
  • User Experience :
  • The game starts and ends at the branded Mirinda booth (Green & Orange), the player will use AR mobile application to find the markers in a card design, scratch it, follow the cards. Every time the player with scratch the right card, it will be added to his/her collection album. The one who will finish collecting the album will be the winner.
mirinda mohamed salah football player
mirinda mohamed salah visual - Hive Innovative Group - Advertising Agency
mirinda fun and interactive game - Hive Innovative Group
mirinda fun and interactive game - Hive Innovative Group - Digital Advertising Agency
mirinda fun and interactive game - Hive Innovative Group - Digital Advertising Agency
Get into the project and watch some snaps
  • Brand
  • Mirinda
  • CREATIVE DVELOPMENT
  • Hive Innovative Group & AD Republic
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