In this campaign, we delivered a real-time marketing on-ground activation campaign. We are aiming to make Mirinda an interactive brand and increase the word of mouth using creativity, imagination, and innovation.
Hive Innovative Group
The audience gets to know all about the interactive game where the player would submit their names and start going around the mall/university searching for a number of cards that would scan and scratch the card within the AR application. The joyful experience that the player will find a collection of correct cards, leading cards, warning & informative cards in a very catchy visuals
User Experience :
The game starts and ends at the branded Mirinda booth (Green & Orange), the player will use AR mobile application to find the markers in a card design, scratch it, follow the cards. Every time the player with scratch the right card, it will be added to his/her collection album. The one who will finish collecting the album will be the winner.