Together with Outload Media Dubai & UMME took the challenge. Our first challenge was to create a unique digital one-to-one activation concept that stands out. Going through brand research and brainstorming phases, we successfully came up with a mixed reality solution. Imagine if you are passing by a street ad for Schweppes’s leopard, and suddenly it starts talking to you! With the help of face detection technology, and neuron sensors, we were able to place a talented and funny voice actor in a control room where he can see people present near the ad; and engage them in an unforgettable conversation. After their TV commercial campaign, Schweppes wanted an on-ground activation for Schweppes +C to create an even bigger reach and increase their engagement with customers.
- SERVICES
- Creative Concept, Art Direction, 3D Modeling, 3D Animation and Unreal Development
- CLIENT
- Schweppes
- Destination
- Dubai, UAE.
- YEAR
- 2017
- How “The Fahd” came to life:
- Firstly, we took responsibility for the creating assets and 3D models. Moreover, we combined face tracking and neuron sensors some of the most advanced technologies together. Technologies like these are used to detect motion and facial expressions. Thus, giving a real-time experience with very realistic details live. Plus, we made the encounter easy to apply remotely from any location. Also, we used the internet to connect the control room with SCHWEPPES advertisement location.
- And the roar echoes:
- The reactions to SCHWEPPES activation with on ground feedback and media-documented evidence were overwhelmingly and remarkably positive. We can proudly say that the activation successfully reached its objective with a very high engagement rate and an on-ground impression and on all social media platforms.
Get into the project and watch some snaps
- Brand
- Coke ME
- Client
- UM MENA
- CG
- Voxels
- Creative Development
- Hive Innovative Group & Outloud