Toyota has launched the new 2016 Prius in Saudi Arabia as a full hybrid electric midsize. This car is introduced as one among the cleanest vehicles based on smog – forming emissions by the United States. It is featured as the most fuel efficient gasoline-powered car available in the US without plug in capability.
Creative Concept, Art Direction, 3D Modeling and 3D Animation
We have created the idea of the video and carried out the shooting, VO implementation, directing, color correction and montaging. In addition to the full CGI including 3D modelling, texturing, rigging, animation and rendering. We were also responsible for the sound/music selection, editing and direction.
The whole advert is now online, and it has been very effective in terms of engaging people and keeping them entertained while promoting and introducing the new Toyota Prius 2016.