Trap interactive installation conveys the interaction between perception of reality and the perception of the spoken words, putting the people in an irritated position leading them unknowably to their deceivable trap.
The spoken words for Egyptians who are living in Egypt is very provocative due it’s contradictory nature to our living reality. This is the proactive act which makes people so curious to see the video on the screen, once they come close to the tv they cut a unseen infrared beam that activates a set of laser beams around the spectator emprisoning them. Spectators get stunned and unease. Some even are affected much more that they are afraid to get out as not to get hurt.
  • Creative Concept, Art Direction
  • Mohamed Shoukry
  • Hive Innovative Group
  • Destination
  • Egypt
  • YEAR
  • 2013
logo-shoukry - Hive Innovative Group - Digital Marketing and Advertising Agency
  • The voice saying:
  • We are living the era of freedom, the freedom of thought, the freedom of expression, the freedom of criticism. We are building the glory of our nation, fulfilling all our hopes. Our achievements speaks for itself, in all squares of Egypt giving birth to the great incredible project as the perfect gift to our people. The wheel of investments keeps rolling…
  • And Laser beams:
  • Laser beams is activated by infrared sensor that runs for 15 secs and then turns off automatically and activated once more when another person approaches the Tv and so on…
Trap 7 - Hive Innovative Group - Marketing and Advertising Agency
Trap 2
Trap 3
Trap 4 - Hive Innovative Group - Digital Marketing and Advertising Agency
Trap 6 - Hive Innovative Group - Digital Agency
Get into the project and watch some snaps
  • Art Project
  • Trap
  • Artist
  • Mohamed Shoukry
  • Innovation Lab
  • Hive Innovative Group
  • creative Dvelopment
  • Hive Innovative Group
Share Our Work