Since the main message was SPEED! Our Hivers succeeded in crafting two versions of a social media video that highlights the Uber Eats 35 minutes challenge and speed factor in every aspect of the video. Starting from the video song that was performed by a rapper, the upbeat and enthusiastic tone in the music used, and the concept of speed was visually expressed by implementing symbols of speed in the video, like a graffiti horse and a stopwatch.
- SERVICES
- Production
- CLIENT
- Uber Eats
- Destination
- Cairo
- YEAR
- 2019
- The technology used
- We came up with a unique storytelling platform (split screens) which helped us tell more than one story simultaneously: the chef preparing the order, the courier’s journey and the customer waiting for the order.
- The aftermath:
- Our campaign more than satisfied our client, creating a huge fuss and delivering the desired awareness and engagement.
Get into the project and watch some snaps
- Brand
- Uber Eats
- Client
- Uber Eats
- CG
- Hive Innovative Group
- Creative Development
- Hive Innovative Group