APSCO | 95th Saudi National Day GenAI Film
Hive Innovative Group proudly partnered with APSCO to produce a cinematic short film for Saudi Arabia’s 95th National Day. Using cutting-edge generative AI technology, the project blended national pride with APSCO’s values and services.
The video celebrates the Kingdom’s heritage and vision for the future, symbolized through the timeless Saudi desert, merging tradition with innovation in line with Vision 2030.
Task
To conceptualize, direct, and produce a creative National Day film that honors the Kingdom’s unity, history, and progress, while linking APSCO’s role in powering sustainable energy and future growth. The challenge was to deliver a production that resonates emotionally with audiences and visually reflects both the essence of Saudi Arabia and the identity of APSCO — all achieved through AI-driven storytelling and visuals.
Concept of the Video
The film asks a powerful question: What drives us?
Is it passion, generosity, courage, or vision?
Through a seamless narrative, the video journeys from the deserts of the past — symbols of heritage and resilience — to the innovations of tomorrow that embody progress and transformation.
Each frame is infused with APSCO’s energy and commitment, portraying the company not only as a leader in oil and gas but as a proud contributor to the nation’s future. The cinematic style, created with GenAI, reflects the heartbeat of Saudi Arabia: a blend of pride, ambition, and unstoppable energy.
Credits
🎥 Produced by: Hive Innovative Group UAE @hiveinnovative
🔥 In collaboration with: APSCO – Advanced Petroleum Services Company
📅 Occasion: Saudi National Day 95 | اليوم الوطني السعودي 95
- Creative Direction, Storytelling & AI Video Generation: Sameh Al Tawil @samehaltawil
- Film Direction & GenAI: Sameh Al Tawil & Mohamed Seddiq
- Art Direction & GenAI Photography: Mohamed Seddiq
- Editing: Mohamed Adel
- Sound Design: Garage Studio
- Voice Over: Osaid Faisal
- Music: Sameh Al Tawil
- Producer: Sherief Al Houssainy