APSCO – Saudi Founding Day 2025
In celebration of Saudi Founding Day, APSCO partnered with us to create a unique and immersive campaign that honors the Kingdom’s rich heritage and deep-rooted history. The project aimed to blend tradition with innovation, offering a compelling storytelling experience that connects past generations with the present.
Task
We were responsible for the creative direction, video production, and digital amplification of APSCO’s Saudi Founding Day campaign, ensuring an authentic and impactful brand narrative.
At Hive, we took on the challenge of bringing Saudi Founding Day to life through a compelling and immersive campaign in collaboration with APSCO. Our main task was to craft a visually striking, emotionally resonant, and culturally authentic storytelling experience that celebrates the Kingdom’s rich heritage.
Project Highlights
- Creative Concept: Developed a visually captivating narrative showcasing the spirit of Saudi Founding Day.
- Video Production: A high-quality cinematic production bringing history to life with powerful storytelling.
- Cultural Representation: Authentic depictions of Saudi heritage, from traditional attire to historical references.
- Brand Integration: Seamlessly aligned APSCO’s brand identity with the national celebration, reinforcing its commitment to Saudi culture.
Execution & Impact
The campaign successfully engaged audiences across multiple platforms, delivering a message of unity, pride, and national identity. Through compelling visuals and storytelling, the project strengthened APSCO’s brand connection with Saudi traditions while resonating deeply with the public.
Credits
🎯 Client: LikeCard | 🏢 Agency & Production House: Hive Innovative Group, Dubai
Hive Team, Creative Director / Storyteller: Sameh Al Tawil سامح الطويل
Associate Creative Director: Amr Al Qarmalawi
Copywriter: Ammar Rap
Director: Amr Al Qarmalawi
Executive Producer: Sherif Elhossiny
Post & Motion team: Diggers
@me.minaezzat @ahmedfaaw
Editor: @pola.nawar @magdy_kamal__
Colorist: @mahmoudissam_
Sound: @thegarage_sound_studio
@hosnyalihosny @hatemsaad63