BMW 7 Series
BMW 7 series is the new luxurious piece of BMW, featuring the ability to control its movement using a remote control, and that needs a big buzz for announcement! This time the idea was beyond creativity. We created an interactive banner on the website and a mobile application to be downloaded. When the user moves the mobile phone towards the banner it triggers it via augmented reality. The application turns into a remote that controls the 3D model car inside the banner featuring all the abilities and new options.
Task
We created an interactive banner on the website and a mobile application to be downloaded.
Secrets of advertisement:
Combining creativity with technology is our profession, so we developed a mobile application, and an interactive banner and connected them together through augmented reality technology. We also created a 3D model of the car with its animation.
What advertisements can do:
Not just creating a buzz, but also the educational role was well-played; achieving the campaign’s objective and fulfilling customer satisfaction.
We’re a content and technology production company, a community of creative innovators, thinkers, and technologists who are just as passionate about creating unforgettable user experiences as they drive remarkable growth.