Digital Marketing Technology & Development

BMW i8

The new BMW i8 is here, and BMW wanted to spread the word in the Gulf especially Dubai, to reveal the car and educate people about the new hybrid motor in an innovative way.

We came up with the idea of revealing the car on a microsite competition. So everybody in the Gulf can enter the new microsite for the challenge, upon entering the website; questions about the hybrid motors will pop up, and every time the user answers a question, a part of the car will be revealed. And so on until the challenge is finished, and the entire car is revealed.

  • Strategy

    Creative Concept, Art Direction,

  • Design

    3D Modeling, 3D Animation, Web Design and Development

  • Client

    BMW i8

  • Year

    2016

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