FAWRY+ TVC Launch Campaign
“What if your wallet got smarter?”
Hive Innovative Group led the launch of Fawry+, the smart digital wallet from Faisal Islamic Bank – Sudan. Built for convenience, trust, and financial freedom, the campaign centered on one core question:
“What if your wallet became smarter?”
🎯 Concept
“Your Wallet, But Smarter” – a bold, human idea brought to life through 4 targeted films, each highlighting key app features:
• Smart, secure transactions
• Multi-currency wallet
• Instant transfers & Visa Direct
• Bill payments (local & international)
🎬 Execution
We crafted a fully integrated, platform-ready campaign including:
• 4 Hero Films
• 30s, 15s, and 6s cutdowns
• Portrait, square, and widescreen formats
• Original music & audio branding
• 4 Key Visuals
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📽️ Credits
Agency & Production: Hive Innovative Group UAE, Creative Director: Sameh Al Tawil, Director: Amr Al Qarmalawi, Producer: Hassan Elebrashy, DOP: Abdallah El Ashry, Editor: Ibrahim Abdrabou, Sound:, Garage Studio – Hosny Ali, Music: Ahmed Al Sawy
#YourWalletButSmarter #FawryPlus #HiveInnovativeGroup #FIBBank #SmartBanking
Task
Create and produce a captivating TVC campaign for FIB FAWRY+, combining problem solving, lifestyle visuals, and engaging storytelling to showcase the benefits of their new smart wallet and boost customer experience and retention.
