LikeCard Loyalty Program – TVC Campaign
We partnered with LikeCard to create a dynamic and engaging campaign introducing their new Loyalty Program. This TVC series uses humor, vibrant visuals, and futuristic settings to highlight the exciting perks and exclusivity of LikeCard’s loyalty levels.
Task
Create and produce a captivating TVC campaign for LikeCard, combining humor, futuristic visuals, and engaging storytelling to showcase the benefits of their new Loyalty Program and boost customer retention.
Each Top Up a Turning Point Gold TVC
Each Top-Up a Turning Point Diamond TVC
Concept & Approach:
Each film follows a lighthearted narrative where characters hilariously attempt to access exclusive loyalty levels, facing comedic challenges and triumphing with the help of the LikeCard app. With stunning visuals, creative storytelling, and a touch of futurism, the campaign captures the essence of a rewarding experience.
Cinematography & VFX
Dynamic camera work, bright color palettes, and advanced visual effects immerse viewers in the imaginative world of LikeCard. From exaggerated expressions to seamless transitions, the films offer a visually engaging and memorable experience.
Results
The campaign effectively communicates the value of the loyalty program, encouraging user engagement and loyalty.
Credits
🎯 Client: LikeCard | 🏢 Agency & Production House: Hive Innovative Group, Dubai
Hive Team, Creative Director / Storyteller: Sameh Al Tawil | Director: Ahmed Shebl | Copywriter: Amarap | Associate Creative Director: Amr Qarmalawi | Producer: Sherif ElHussieny | Director of Photography (DOP): Ashraf Gaber
Post-Production & VFX
Post-Production & VFX: Whales Pictures | Post-Producer: Omar Reda | Editor: Mohamed Amir | Assistant Editor: Mahmoud Magdy | Colorist: Amr Kanana | VFX Supervisor: Moustafa Ali.
Sound Design: The Garage Soundstudios – Hosny Ali | Voice Over: Omar Osama, Hala Al Asmar | Art Director: Abdalwahed | Production Designer: Mark Wagih | Stylist: Abeer Ansary | Wardrobe: Ghareeb | Photography: Omar Ehab | Creative Retouch: Ahmed Mosa | Stunt Coordinator: Ahmed Kazomy | Stunt Team: Molazem PK, Omar Sherif, Mally PK, Momo PK, Karim Yasser, Mo3tasem PK | 1st Assistant Director (AD): Hassan Neamah | 2nd AD: Mai Hamdy | 3rd AD: Logine El Engibawy | Focus Puller: Taher | Gaffer Azmy | Grip: Younes | Cast Target – Omar Seven | Makeup Artist: Moustafa Ebrahem | Hair Stylist: Mohamed Sobhy | Marketing Manager: Mahmoud Selim | Studio Manager: Mohamed Yehia