LIKECARD “PLAY MORE” TVC & DIGITAL CAMPAIGN
By utilizing its innovative approach, Hive successfully aided LikeCard in establishing itself as the leading eCards platform in the MENA region, all while emphasizing the company’s unwavering dedication to providing exceptional gaming experiences at affordable prices.
Task
Promoting cost-effective e-cards and virtual coins for extended playtime and endless enjoyment.
LikeCard “Play More” Campaign Highlights:
- Intense, cinematic Ramadan campaign unveiling a riveting story with a gaming twist.
- Exclusive digital presence across all major social media channels.
- Anticipated reach in the first week: millions of views, about 25% daily app installs increase during the campaign, about 1 million organic views, 98% positive sentiments around the brand!
Achievements Unlocked:
Encouraging gamers to download and install the LikeCard app for an unforgettable gaming journey
Promoting cost-effective e-cards and virtual coins for extended playtime and endless enjoyment
Join us as we celebrate HIVE Dubai’s triumph in masterminding LikeCard’s “Play More” Ramadan Campaign 2023—where creativity, strategy, and the thrill of gaming collide to craft an unforgettable experience for gamers across the MENA region.
As a key player in the industry, LikeCard faced the dynamic challenges of expanding its market reach, enhancing user engagement, and standing out in a competitive landscape. This is the story of how, in collaboration with Hive Innovative Group, LikeCard not only overcame these challenges but also redefined the digital voucher experience.
The Challenge
LikeCard, positioned in a market environment prioritizing innovation and customer-focus, encountered prevalent issues. The company was driven by a pressing necessity for growth and an ambition to bolster customer engagement. However, formulating a unique brand identity within the cluttered market sphere necessitated astute strategic planning.
The company’s Business Requirements / Challenges included:
- Propelling the LikeCard brand and platform to be at par with leading global eCards brands. The ultimate goal was to have LikeCard recognized as the premier eCards platform.
- Accelerating business-to-customer (B2C) sales, to increase revenue and customer reach.
- Sustaining business-to-business (B2B) sales, while simultaneously seeking to elevate them to new heights, further boosting corporate growth and reputation.
The Solution
The Play More… Pay Less campaign designed by Hive for LikeCard was developed with the primary objectives of promoting user engagement, customer loyalty, and improving brand image. Hive used an intelligent approach that targeted not just LikeCard’s niche gaming demographic, but also attracted casual gamers who wanted value for their money.
This was achieved through creative advertisement content, promotional events, and leveraging partnerships to offer attractive gaming packages at reduced prices. The tactic was successful and resulted in a positive surge in LikeCard’s brand engagement and market presence.
We’re a content and technology production company, a community of creative innovators, thinkers, and technologists who are just as passionate about creating unforgettable user experiences as they drive remarkable growth.