L’ORÉAL
Together with Outload Media Dubai & UM ME took the challenge. We, as Hive Advertising, took the concept of happiness to a new augmented level. Where every woman can see herself in a mirror or a screen in an augmented garden, spreading the magical augmented sparkles from “La vie est belle” perfume and take pictures and videos of her experience, in addition to receiving a photo along with their videos in the process.This activation took place at Dubai Mall, UAE.
Task
Based on the great success of L’OREAL’s global campaign featuring Julia Roberts, L’Oreal needed to boost the beauty concept in Dubai with an on-ground activation that engages people, and promotes their new “La vie est belle” perfume.
Comprehensive
perform
The augmented reality (AR) experience was lived through a 4k big screen & a Kinect motion sensor; where participants were able to interact with an immersive augmented garden using these combined technologies together.
Hundreds of girls received videos and images’ emails and quickly a buzz was made on social media, achieving the campaign’s target perfectly.
The augmented reality (AR) experience was lived through a 4k big screen & a Kinect motion sensor; where participants were able to interact with an immersive augmented garden using these combined technologies together.