In this campaign, we delivered a real-time marketing on-ground activation campaign. We are aiming to make Mirinda an interactive brand and increase word of mouth using creativity, imagination, and innovation.
Creating a fun and interactive game, easy to play with a 360o Campaign that connects digital and on-ground activities is one of the fastest experiences to build & increase brand loyalty.
The Idea
The audience gets to know all about the interactive game where the player would submit their names and start going around the mall/university searching for several cards that would scan and scratch the card within the AR application.
The joyful experience that the player will find a collection of correct cards, leading cards, warnings & informative cards in very catchy visuals.
The User Experience
The game starts and ends at the branded Mirinda booth (Green & Orange), the player will use the AR mobile application to find the markers in a card design, scratch it, and follow the cards.
Every time the player scratches the right card, it will be added to his/her collection album. The one who will finish collecting the album will be the winner.
We’re a content and technology production company, a community of creative innovators, thinkers, and technologists who are just as passionate about creating unforgettable user experiences as they drive remarkable growth.
