Schweppes
In collaboration with Outload Media Dubai, UMME embraced the challenge of crafting a unique digital one-to-one activation concept that truly stands out. Through thorough brand research and creative brainstorming, we developed an innovative mixed-reality solution. Picture this: as you walk past a street ad for Schweppes’ Leopard, it suddenly comes to life and starts talking to you!
Task
After their TV commercial campaign, SCHWEPPES wanted an on-ground activation for SCHWEPPES +C to create an even bigger reach and increase their engagement with customers.
Utilizing advanced face detection technology and neural sensors, we placed a talented, witty voice actor in a control room, allowing him to see and interact with passersby in real-time. The result was an unforgettable, engaging conversation that captivated everyone who encountered it. Following their successful TV commercial campaign, Schweppes sought an on-ground activation for Schweppes +C to amplify their reach and deepen customer engagement.
Our solution was delivered on both fronts, creating a memorable experience that left a lasting impression.
How “The Fahd” came to life:
Firstly, we took responsibility for creating assets and 3D models. Moreover, we combined face tracking and neuron sensors some of the most advanced technologies together.
Technologies like these are used to detect motion and facial expressions. Thus, giving a real-time experience with very realistic details live. Plus, we made the encounter easy to apply remotely from any location. Also, we used the internet to connect the control room with SCHWEPPES advertisement location.
And the Roar Echoes
The reactions to SCHWEPPES activation with on-ground feedback and media-documented evidence were overwhelmingly and remarkably positive.
We can proudly say that the activation successfully reached its objective with a very high engagement rate and an on-ground impression on all social media platforms.
We’re a content and technology production company, a community of creative innovators, thinkers, and technologists who are just as passionate about creating unforgettable user experiences as they drive remarkable growth.