Project Description
LikeCard sought to enhance its Meta and TikTok campaigns by leveraging existing content, creating new material, and building a comprehensive creative strategy.
The goal was to lower customer acquisition costs (CPA) and drive higher engagement on their social platforms. We tackled this by transforming existing content into dynamic compilation ads, casting diverse talent, and developing targeted concepts that resonate with various customer segments. Through these efforts, we achieved a 25% reduction in ad spend, a 50% increase in Facebook ad investment, and significant improvements in campaign performance.