Toyota Prius
Toyota ALJ KSA unveils the all-new 2016 Prius, a full hybrid electric midsize car in Saudi Arabia, boasting clean smog-forming emissions recognized by the United States. As the most fuel-efficient gasoline-powered car on the market, it sets the bar for eco-friendly transportation. We, at Hive Innovative Group & Voxels, conceptualized, directed, and executed the full CGI animation campaign for the launch, utilizing cutting-edge 3D modeling and animation techniques to bring the Prius to life. Our team also composed the sound design, edited the soundtrack, and directed the music composition for the project.
To engage with audiences and introduce the new Toyota Prius 2016/2017, we developed an all-encompassing media plan, including social media activities that captivated users and kept them entertained.
Task
We directed and executed the full CGI animation campaign for the launch, utilising cutting-edge 3D modeling and animation techniques to bring the Prius to life.
We have created the idea of the video and carried out the shooting, VO implementation, directing, color correction and montaging. In addition to the full CGI including 3D modeling, texturing, rigging, animation and rendering. We were also responsible for the sound/music selection, editing and direction.
The whole advert is now online, and it has been very effective in terms of engaging people and keeping them entertained while promoting and introducing the new Toyota Prius 2016.
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