UBER EATS CAIRO RELAUNCH
Since the main message was SPEED! Our Hivers succeeded in crafting two versions of a social media video that highlights the Uber Eats 35 minutes challenge and speed factor in every aspect of the video. Starting from the video song that was performed by a rapper, the upbeat and enthusiastic tone in the music used, and the concept of speed was visually expressed by implementing symbols of speed in the video, like a graffiti horse and a stopwatch.
Task
Speed and high restaurant variety are Uber Eats’ competitive edge. Accordingly, they wanted a social media campaign through which they can gain top of mind by communicating Uber Eats as the fastest most reliable way to get food delivered.
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