Popcorn

Undergoods Creative Popcorn Videos

Task

Develop innovative and cost-effective creative solutions to enhance Undergoods' marketing strategy and increase engagement.

  • Strategy

    UGC

  • Design

    Creative Concept, Art Direction

  • Client

    Undergoods

  • Date

    2024

Project Description

Undergoods, previously reliant on user-generated content (UGC) and performance videos, sought fresh, cost-effective creative solutions to revitalize their marketing efforts.

In collaboration with Hive, we developed an innovative strategy to produce engaging content and expand their reach. Together, we explored various creative concepts, conducted brainstorming sessions, and identified talents that aligned with their target audience, ultimately producing compelling hooks to elevate their marketing campaigns.

Project Results:

  • Increased CTR by 12%
  • Reduced Facebook ad spending by 46%
  • Increased CPA by 30%
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