VIVA KUWAIT – EXPLORE MORE
The campaign was developed and designed to appeal to users in the MENA region, with a deep focus on culture and language. We created a library of 21 images that can be combined and adapted to convey all of the brand and campaign’s messages. The project involved 3 full shooting days in Egypt and KSA and resulted in 21 high-resolution visuals that will be used for an entire year. It’s a combination of magic and logic.
Task
The objective was to communicate the message that VIVA is with you everywhere, offering more international calls, faster Internet speeds, and additional rewards.