TALABAT VR GAME
Our Hivers came up with an incredible idea for a VR game. The game simply puts you in the shoes of the delivery person in a virtual environment by wearing the VR headset. As a delivery person, you are asked to deliver the order while facing all the challenges of the delivery person in a certain period of time. The game takes you through the delivery journey in the streets of Dubai until the order is delivered to the customer.
The game was not only developed for entertainment purposes, however it also aimed to deliver the brand message. It acted on connecting the players with the brand as making the players part of Talabat’s family, in the sense of they become one of the workers at Talabat through an engaging and entertaining game, eventually creating brand loyalty.
Task
Talabat —one of the largest online food ordering platforms— wanted to create an on ground innovative activation for a festival taking place in Dubai, the activation should be entertaining and engaging in order to be placed in one of the Malls of Dubai.
Our expert game developers managed to deliver a high quality game that fully immerses the player in the game as if they are part of the scene.
Unreal game engine was the platform used in creating this specific game, which is a well-known platform for high-end games. Therefore, the players were able to sense and feel the real effects of the game, which made their experience more enjoyable.
Imagine you are playing a car racing game but you are actually part of the game! That is what our game looked like. Which made the audience entertained and amused during their experience in addition to receiving positive feedbacks from the people who joined the experience.
The game was interesting not only for the players but also for the passers since the journey was shown on a big screen during each new game, so people could see what the player is going through. This has resulted in a huge buzz around Talabat’s booth.
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