Digital Marketing Film Production

Uber Eats Ramadan Campaign

This campaign seamlessly wove together nostalgic Ramadan memories with a warm, familial atmosphere and an urban aesthetic. It skillfully captured the spirit of Ramadan, often likened to the “Christmas” of Muslim culture, and positioned Uber Eats as the “Santa Claus” of the occasion.

By resonating deeply with audiences, the campaign effectively captured the essence of the holy month, forging a strong emotional connection with viewers.

Task

Hive Innovative Team, in collaboration with the Uber Eats ME Team, successfully launched a vibrant and lively Ramadan campaign in KSA and Egypt in 2019.

  • Strategy

    Art Direction, Creative Concept

  • Design

    Photography & Production

  • Client

    Uber Eats KSA

  • Date

    2019

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