The word augmented refers to adding or enhancing something. Augmented reality implies the addition of graphics and sounds into our natural world to create an improved user experience. AR uses your existing natural environment and adds merely sounds, videos, and graphics to it. Users of augmented reality experience a new and improved natural world where practical information is used as a tool to provide assistance in everyday activities.
While production market keeps growing, customers become more and more demanding and sophisticated. Therefore, a business should think wisely how to engage consumers and increase their interest in buying. The features of AR provides an excellent interactive user experience through which customers can interact with a specific product or service only by using their smart phones. Allowing customers to be creative as if they are the content creators and in control of the scene. Consequently leading to better user experience, engagement, and higher selling rate.