You have probably seen this scene many times: people taking their phones out of their pockets, to scroll around their home screen, and then put it back. This is an indication of how people in the current generation has become hugely dependent on their smart phones, and they just cannot imagine their lives without it any longer. This has paved the way for advertising to jump in and make the best use out of it.
Today, many people tend to access the internet through their mobiles rather than laptop or desktop. Therefore, the presence of a website/ mobile app that promotes your product or service introduces a more accessible and better way to communicate directly with your customers. Bearing in mind to code the websites in such a way that the browsing experience will be enjoyable and the whole content is clearly visible on the PC as well as the smartphone.