No matter what your business is, using social media as a marketing tool could massively help you grow your brand. According to We Are Social website there are 136.1 Million active social media users in the world, so what are you waiting for. If your business does not have a good social media plan, here are seven valid reasons that would let you immediately have one.
IT HELPS YOU BUILD YOUR BRAND IMAGE
Whether your business is big or small, your main target is to get your brand name memorable. Especially with hundreds of competitors in the same market, it becomes hard to stand out and get recognition. However, a strong social media presence can get your name known, without struggling. That is to say, social media marketing means maintaining your brand image with less effort. Effective social media strategy helps establish and strengthen your brand image among your customers. In addition, it keeps your audience engaged, enthusiastic and attached to your brand from the comfort of their homes.
IT HELPS YOUR BRAND STAY ON TOP OF MIND
Given the fact that we all have become too attached to social media, and we became fond of online shopping as well. Most social media users log into their accounts at least once per day. Therefore, social media became the easiest way to make your brand stay on top of your customers’ mind. All you have to do is: keep your social posts engaging and informative, and your followers would be glad to see your new content in their feeds, accordingly this will enable you to be their first stop when they’re ready to make a purchase.
IT HELPS YOU ANALYZE YOUR TARGET AUDIENCE
Social media marketing does not only refer to online ads. The term implies a broader meaning; it is a tool that gives you the chance to learn more about your customers. Since, the biggest requirement of any business is to get to know its target audience better. Social media marketing serves this purpose perfectly by helping you identify your audience. You can use these platforms to observe what type of people are interested in your content, in addition to getting customer insights by reading their tweets, the hashtags that they use, their status updates, shares and likes. All these tools help you identify your customers’ behaviors. As well as, you will learn what appeals to them and how to gain their attention. Consequently, directing you to find the right audience for your business.
IT HELPS YOU BUILD A STRONGER RELATIONSHIP WITH YOUR AUDIENCE
Social media presence resembles your direct contact with your customers nowadays. It enables you to discover a great deal about your audience through the data gathered by the platforms. At the most basic level, you can quickly find out what types of ads work for your audience, as well as you’ll be one click away from your customers. That is to say, you will be able to check their feedbacks immediately and answer all their questions and negative feedbacks. Simply, social media marketing gives you an opportunity to create a dialogue with your audience instead of just selling to them.
It will enable you to connect with your audience on an emotional level, in addition to providing them with engaging visuals, useful content, information, and facts. Therefore, social media marketing help you establish a stronger bond with your viewers, ultimately leading them to be loyal customers.
Do you need more reasons??? Just keep scrolling!
IT HELPS YOU EXTRACT VALUABLE CUSTOMER INSIGHTS
As mentioned above, Social media is your door to reach valuable customer insights. Through social media platforms, you could easily get information about their interests, likes and dislikes, the brands that they prefer, as well as the influencers that they follow and much more.
Based on these insights, you can easily know how to grab your customers’ attention. Analyzing customer insights could effectively help you customize a marketing plan that caters your customers’ needs efficiently. Moreover, customer insights around audience sentiment of a brand, helps to understand what is working and what is not. Consequently helping to create more engaging and personable brand.
IT HELPS YOU REACH CUSTOMER SATISFACTION
Building on the previous point, customers’ feedbacks can help you respond to their problems immediately. Whenever your customers face a certain problem with your product or service, they can easily reach you through your social media platforms and you as business owner would know about the problem right away. Accordingly, you can take steps to resolve them immediately. Studies has shown that consumers appreciate companies that respond to their complaints more. Therefore good social media presence would make you aware of your customers’ feedback and consequently you will be able to satisfy and efficiently serve your customers.
IT HELPS YOU EXPAND YOUR CUSTOMER BASE
Social media presence can definitely increase your customer base. It enables you to find people who are looking for the services or products you sell. Accordingly, it directs them to your website and makes more customers who did not hear about your brand previously, know you and buy from you.
Simply, social media has connected the people who want to buy your products with your company with just one click. It sounds like magic, isn’t it?
CONCLUSION
To sum it up, social media marketing helps you understand your audience. It is the most effective marketing tool that eases your interaction with your customers. In addition to, it enables you to expand your customer base. Social media helps you collect information and insights about your consumers’ daily lives and their behaviors through reading their tweets and status updates.
The explosive growth of Digital & Social Media makes social media marketing an essential tool for the success of any business. It gives you a wide access to your customers’ needs in order to accompany them in their journey throughout all stages of the buying cycle.
If you still do not have social media marketing plan, do not hesitate to contact our Hivers!
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Sources:
https://www.linkedin.com/pulse/10-reasons-why-your-business-needs-social-media-marketing-gleda-arapi
https://idigitalpulse.com/16-reasons-business-needs-social-media-marketing/